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Overall Satisfaction Rating 2.56/5
  • 5 stars
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  • 1 stars
Based on 243 ratings submitted in the last year

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Noom is a personalized weight loss app with access to coaching in your pocket! Their habit changing solution includes meal-plans, snacks and exercise tracking designed to fit individual lifestyle. Their custom plans are created using your unique goals and needs, teaching you a lifetime of healthy habits. Take Noom's 30 second quiz and start your customized plan today!


Noom is a weight loss app developed by registered dietitians and nutritionists. Through the app, users can log their meals, snacks and activities and get personalized support.


  • Community support
  • Free trial period
  • Personalized coaching


  • Dieticians aren’t available 24/7

Begin your weight loss journey today

Determine your weight loss goals & needs with Noom’s online evaluation

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Are you this business?

Begin your weight loss journey today

Determine your weight loss goals & needs with Noom’s online evaluation

Get started now

What is Noom?

Noom is a mobile-based wellness program that encourages long-term healthy eating habits. Through the Noom app, you can get personalized, one-on-one coaching from a health expert, log meals and snacks, record your exercise sessions and track your weight loss progress. Dieters can also access interactive articles, quizzes and the Noom online community for motivation and support. Other Noom benefits include an in-app pedometer and a log for monitoring blood pressure and blood sugar.

How does Noom work?

Noom works by motivating you to change your behavior. It starts with a 30-second evaluation to determine your goals and needs. An algorithm then determines your individualized weight loss plan.

Noom dieters don’t have to worry about food exclusions or banned foods. Instead, foods are assigned a color — green, yellow or red — to indicate how much they help you reach your goal.

  • Green: Green foods have the least calories and the highest amount of nutrients. Most green foods are vegetables and whole grains. Noom dieters can eat an unlimited amount of green foods.
  • Yellow: Yellow foods are less healthy than green foods but can be enjoyed in moderate proportions. Many yellow foods are starches, lean meats and dairy products.
  • Red: Red foods are the highest in calories and have the least healthy nutrients. Most red foods are red meats and dessert dishes. Red foods aren’t totally off-limits but should be eaten sparingly.

Users track what they eat, set goals and record progress through Noom’s mobile app. The app encourages you to set achievable goals and keeps you accountable during the 16-week program.

Noom programs

Noom has two programs: the Healthy Weight Program and the Diabetes Management Program.

  • The Health Weight Program is made of four stages over 16 weeks: learning, practicing, advanced learning and mastery. Participants receive easy-to-follow tasks and track their progress through the app. Users also benefit from feedback and encouragement from their personal support coach and peers.
  • The Diabetes Management Program offers similar support but focuses on the carbohydrate content of the foods you consume. The diabetes program is recognized by the U.S. Centers for Disease Control and Prevention, which requires programs to meet certain criteria to qualify. These criteria include program participation, curriculum review and other success metrics.

Is Noom worth it?

Noom is worth it if you want to lose weight and don’t mind logging everything in your phone. A popular app among millennials, Noom gives many dieters the motivation and support they need to change their habits for the better.

Noom Reviews

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Page 1 Reviews 0 - 10
Rated with 5 stars
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Verified Reviewer
Original review: Sept. 5, 2020

I installed the app about a month ago and I have to say that I like it a lot! The app offers lessons on the psychology of why we overeat and offers behavioral solutions to managing what you eat... These lessons do last a lifetime and, in my opinion, are definitely worth the subscription cost. Healthcare is so expensive; I'd rather pay some now than the big bucks if I ever succumb to a chronic illness because I'm overweight.

As someone who is mid-twenties, I didn't mind the turnaround time with the personal coach. It can take a day to get a reply, but that doesn't bother me... I'm not asking what I'm going to eat for lunch that day, so it's fine to wait. I enjoy the group chat as well; if you participate in it and stick with it, it does help. I've definitely lost weight with Noom and have become more educated about nutrition.

The classification of foods can be frustrating (nuts are classed as red), but it does help in understanding how much you should eat. A cup of fruit or veg is fine, a cup of meat (classed as yellow) is kind of pushing it, a cup of almonds is way too many almonds (800 plus calories). The food ranking helps you be very aware of what you're eating, and it has really helped me lose weight. I'm giving a five star review overall. The app isn't perfect, but the lessons and the food tracking is optimal for someone learning about nutrition and looking for good, lifelong habits.

40 people found this review helpful
Rated with 4 stars
Verified Reviewer
Original review: April 29, 2020

I read some of these other reviews and I don’t understand why people are saying they didn’t know they would be charged after two weeks. When I signed up, I knew the exact day I would be charged for the two week trial. My on-line coach has talked to me every day and then I got transferred to a goal specialist who has been great. I asked for grocery shopping lists and they sent them to me. The app is super easy to use and I spend 5-10 a day reading the articles and working through my day on the app. It is much easier than other reviews are saying it is. Yes, it’s expensive but it’s cheaper than being on meds for health related issues or paying for a gym membership. The only thing I wish was different is not having to pay for a meal plan. I feel like it should be included in the price, at least for a month or so.

264 people found this review helpful

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    Rated with 5 stars
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    Verified Reviewer
    Original review: Feb. 21, 2020

    I started this program in August and I was able to reach my goal of losing 30+ pounds back in January. I’ve seen other reviews talk about the monthly subscription charge and it specifically says it will charge you monthly and that you have to subscribe to use the app so I don’t understand why people are angry that they didn’t read before they signed up. Also read some reviews elsewhere saying it was difficult to navigate through the app and if you can’t do that then you shouldn’t be using any type technology because it is extremely easy to use!

    It’s more than just a food logging app, it has articles to read that helps you understand how to lose weight and helpful guides and tips on how to be successful. It motivates you to be healthier and more active. This app has changed my life and it is worth every penny I spent on the subscription! If you aren’t ready to lose weight mentally then this app won’t work for you, but if you are determined to change your life it’s the best program out there because it doesn’t even feel like you're on a diet. It was extremely easy to lose weight over time and I couldn’t believe I lost so much weight in only five months!

    294 people found this review helpful
    Rated with 5 stars
    Verified Reviewer
    Original review: Feb. 10, 2020

    I started the program the first time in February 2019, after I weighed in at my heaviest and my energy was gone. I worked hard at it that first month. However, unexpected and tragic life circumstances took my focus away from the program. As my life calmed down, I started the program again on August 1st. I have stuck to the plan, took the advice seriously and the information was so helpful to keep me motivated and engaged. Noom gets deep into the issues and I discovered why I was struggling to have a healthy relationship with food, including limiting portions and not eating out of stress, boredom, or compulsiveness.

    The way I plan my day's meals is now mindful. The way I shop for foods is mindful. I eat 1200 calories/day and feel that is what my body needs and what feels best. I am never so full that I feel miserable or guilty. I have learned moderation and mindful planning and eating helps me stay and feel more in control. I have lost a total of 55 pounds and feel great. I know more about calories than I ever thought I would! This is a lifestyle that will continue after my Noom subscription expires. It has totally changed my relationship with food. Noom works if you commit. But you have to be ready and willing to put in the effort. Dedicate to the program and trust the program. It works!

    255 people found this review helpful
    Rated with 4 stars
    Verified Reviewer
    Original review: Dec. 31, 2019

    I had read some negative reviews and was skeptical, but decided to join the free trial program. I began losing weight immediately. The nutrition information was common sense, but it is what I needed to basically be mindful of what I was eating and how much. The readings about the psychological aspects of mindfulness, making choices, and feeling good about yourself were enlightening at first, but after 5 1/2 months, have grown old. There is a supportive online community of other participants, and group and individual coaches who pop in to see how things are going.

    The green-yellow-red food ratings help to guide food choices, but may be too simplistic, as there are some red foods, like nuts, that in moderation, are nutritionally valid. Overall, I am very happy with the results. Could I do this on my own for free? Probably, but I tend to hold myself more accountable to something that I have paid for and that has a structured approach.

    270 people found this review helpful
    Rated with 3 stars
    Verified Reviewer
    Original review: Dec. 2, 2020

    I was skeptical, but I decided to try it out after a friend experienced terrific results. I dreaded logging everything I ate, but then I ended up not minding it very much and found it to be very helpful. I dreaded being assigned a goal specialist and placed in a support group. The goal specialist does a weekly check-in and the support group actually helped keep me engaged. The goal specialist has actually been largely useless for me, but then I don't want someone tracking me while I track myself. It could be that some people really love their goal specialist.

    The app is decent, generally user friendly, but it also has a few glitches. The messaging functionality is a little basic. The step tracking is not working according to settings, but it's not stopping me from tracking my steps, either. The app does not respond to screen rotation, which is a hassle when you need to type, but not a deal-breaker.

    The content is delivered in the form of small daily "lessons" that are presented rather like Powerpoint slideshows. Small doses, easy to digest, etc. The delivery is fine. What I don't like is that the content is accessible only through the app, and only through these slideshow presentations. There's no index, no search function, etc. If you want to review something and you didn't bookmark it, you'll have to go back through the prior days looking for that content you want to review. Presumably, you also lose the content if you drop the app or cancel your subscription. This is all unacceptable for a program you paid for. I've never heard of a course or program where you didn't receive a textbook, a reference or study guide - something - to use during the program and keep after you finished.

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    Rated with 1 star
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    Verified Reviewer
    Original review: Nov. 25, 2020

    I tried the free trial. Noom sets you up with a counselor. I only had one interaction with the counselor, she never contacted me after the initial contact. The food tracker does not work well. The pedometer is GPS based. When you walk into a building it stops working. Don't waste your time or money on this service.

    7 people found this review helpful
    Rated with 1 star
    Verified Reviewer
    Original review: Nov. 14, 2020

    I tried the free trial and while I was not charged for the program itself, during the signup process I was given a choice of add-on programs. I signed up for one of them that fit my goals at a cost of $49. I was later charge $18.37. Not sure why. They asked a series of questions then based on my answers told me that I could not participate in this program. I cancelled, got a credit for my $18.37, but never for the $49. When the recommended menu arrived from the main program I found that was not compatible with my lifestyle. My Wife has a disabling disease and either can't or won't eat the foods recommended. Since it would require me to make two different meals every time, I decided to cancel everything. I still have not received my credit of the $49 for the add-on program that they said I couldn't participate in. Be careful. It might work for some, but not all.

    10 people found this review helpful
    Rated with 1 star
    Verified Reviewer
    Original review: Nov. 12, 2020

    i attempted to pursue a 14 day free trial. I was charge 18.75 for only 7 days. Then I could never get in with my password. The website just kept having me change my password. I complained, but only got form emails from them never getting anywhere. I was warned about this happening. I never got any plan! I spent all of one afternoon and an entire morning trying to get it resolved! These people actually asked me to change my email. I have no idea how the program works. But I figure if their website is this bad, their plans can’t be good, either. Don’t trust this company. Don’t waste your time!! It’s basically a money hole!

    11 people found this review helpful
    Rated with 2 stars
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    Verified Reviewer
    Original review: Nov. 10, 2020

    It's essentially a calorie counting app with cheesy little psychological lessons and quizzes. The coaches they promise are not available most of the time. Count your own calories, save $. DISAPPOINTED.

    16 people found this review helpful
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