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Overall Satisfaction Rating 2.82/5
  • 5 stars
  • 4 stars
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  • 1 stars
Based on 190 ratings submitted in the last year

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Noom is a personalized weight loss app with access to coaching in your pocket! Their habit changing solution includes meal-plans, snacks and exercise tracking designed to fit individual lifestyle. Their custom plans are created using your unique goals and needs, teaching you a lifetime of healthy habits. Take Noom's 30 second quiz and start your customized plan today!


Noom is a weight loss app developed by registered dietitians and nutritionists. Through the app, users can log their meals, snacks and activities and get personalized support.


  • Community support
  • Free trial period
  • Personalized coaching


  • Dieticians aren’t available 24/7

Begin your weight loss journey today

Determine your weight loss goals & needs with Noom’s online evaluation

Get started now
Are you this business?

Begin your weight loss journey today

Determine your weight loss goals & needs with Noom’s online evaluation

Get started now

What is Noom?

Noom is a mobile-based wellness program that encourages long-term healthy eating habits. Through the Noom app, you can get personalized, one-on-one coaching from a health expert, log meals and snacks, record your exercise sessions and track your weight loss progress. Dieters can also access interactive articles, quizzes and the Noom online community for motivation and support. Other Noom benefits include an in-app pedometer and a log for monitoring blood pressure and blood sugar.

How does Noom work?

Noom works by motivating you to change your behavior. It starts with a 30-second evaluation to determine your goals and needs. An algorithm then determines your individualized weight loss plan.

Noom dieters don’t have to worry about food exclusions or banned foods. Instead, foods are assigned a color — green, yellow or red — to indicate how much they help you reach your goal.

  • Green: Green foods have the least calories and the highest amount of nutrients. Most green foods are vegetables and whole grains. Noom dieters can eat an unlimited amount of green foods.
  • Yellow: Yellow foods are less healthy than green foods but can be enjoyed in moderate proportions. Many yellow foods are starches, lean meats and dairy products.
  • Red: Red foods are the highest in calories and have the least healthy nutrients. Most red foods are red meats and dessert dishes. Red foods aren’t totally off-limits but should be eaten sparingly.

Users track what they eat, set goals and record progress through Noom’s mobile app. The app encourages you to set achievable goals and keeps you accountable during the 16-week program.

Noom programs

Noom has two programs: the Healthy Weight Program and the Diabetes Management Program.

  • The Health Weight Program is made of four stages over 16 weeks: learning, practicing, advanced learning and mastery. Participants receive easy-to-follow tasks and track their progress through the app. Users also benefit from feedback and encouragement from their personal support coach and peers.
  • The Diabetes Management Program offers similar support but focuses on the carbohydrate content of the foods you consume. The diabetes program is recognized by the U.S. Centers for Disease Control and Prevention, which requires programs to meet certain criteria to qualify. These criteria include program participation, curriculum review and other success metrics.

Is Noom worth it?

Noom is worth it if you want to lose weight and don’t mind logging everything in your phone. A popular app among millennials, Noom gives many dieters the motivation and support they need to change their habits for the better.

Noom Reviews

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Rated with 5 stars
Verified Reviewer
Original review: June 2, 2020

This works for me.... I like the app teaching me ways to make new habits. I'm in my third week, and I'm eating healthier and walking more. The tutorials are lol hilarious, and my wife says I'm in a better mood; she's asking me to keep going. It seems ALL the negative reviews got stuck trying to get a refund (just get a cancel code from the online trainer), but I don't want out -- I'm IN because I like logging my foods, like the encouragement, I'm eating 5 to 6 times a day, and my weight and blood pressure are going down. Pretty soon I'll be off my meds.... For $159 I get healthy habits for 7 months?? YES!

4 people found this review helpful
Rated with 1 star
Verified Reviewer
Original review: June 1, 2020

Their program is highly geared towards women, or men who need constant group hugs and hen circles to sit around and whine about weight issues. The chatbot "coach" is unfortunately, a complete joke. Signed up for the program, was told my "coach" would contact me in 24 hours. Hahahahaha....more like 5 days, and then it was simply robotic, feel good foo-rah. I kept asking for a food plan, and could never get one. ("Somebody" will get back to you in 24 hours (3rd biggest lie on the planet)). Not looking for pre-packaged meals just some direction, but all you get is invitations to group circles, or articles to read. (I do know reading infinite articles doesn't burn calories). Basically, you get nothing but robotic and canned messages, no food purchases, no guidance.

You can get a free calorie counter at My Fitness Pal, which seems to cover all the bases, and that's free. I honestly think half the "glowing" testimonials are planted. After a week of getting no practical usable information, no communications other than to read articles, no timely response from my chatbot "coach" and invitations to group chats, I gave up. If you like throwing money away for nothing but chatbots, please be my guest. For men who just want a practical program to lose weight, forget it. If women need constant reassurance and group hugs and articles to read, have at it, this may be just the thing you are looking for, but this was a complete and utter waste of my time, good thing I bailed before I got socked for money. You can do the same thing with Fitness Pal and counting calories to keep them at a meaningful level, and do some exercise. You hardly need Noom to do that for you.

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15 people found this review helpful

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    Rated with 1 star
    Verified Reviewer
    Original review: May 30, 2020

    I signed up for Noom on 3/6/20. I was excited to start on 3/9/20. School was cancelled. Working from the office was cancelled. Grocery options were severely limited. I never used the program. I saw the $10 charge and shrugged it off due to pandemic costs and wrote it off. I never used the program. A month later a $99 fee appeared. I spent hours trying to find a contact number, e-mail or chat. Nothing. I disputed the charge with my bank. I won. A month later, another $99 appeared. For a service I never used during a global pandemic. Shame on you noom. I would have re-enrolled when life returned to "normal" instead I will now trash talk you to everyone I know. Global pandemic. Stop taking money from folks not using your service during a Global pandemic.

    28 people found this review helpful
    Rated with 1 star
    Verified Reviewer
    Original review: May 26, 2020

    I had canceled this account per their instructions yet was still charged $149 over the weekend. I once again canceled and was sent an email that I could still use it until the end of the billing period. This isn't right!!! You can't call them and discuss it with anyone and it appears to be a totally automated company. DON'T SUBSCRIBE TO THIS COMPANY!!!

    44 people found this review helpful
    Rated with 1 star
    Verified Reviewer
    Original review: May 23, 2020

    I tried the trial subscription hoping I would be inspired to continue after the 2 weeks. The food logging was the only benefits I received from this app. The coach is through a messenger that does not respond for up to 24 hours. I’m past that now with my current message and still no answer. There is no contact support by phone. It asks you to leave a message. I am healthy & active and trying to shed 15 lbs so I was hoping this would do the trick. I do not fall into their neat categories. That is why I struggle losing this weight but I’ve not gained insight as to why I don’t.

    The psychology consists of little tips that are pretty well known. The “red foods” I was flagged for were walnuts, macadamias, sunflower seeds!!! That’s as “bad” as I eat and I didn’t lose a pound. The activity level recommended is too low but there is no guidance readily available if you want to do more and need guidance. I really wanted this to work but the millennial that created this app is from a generation of businesses who think they can survive w/o providing regular contact & support. Too bad!

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    43 people found this review helpful
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    Rated with 4 stars
    Verified Reviewer
    Original review: April 29, 2020

    I read some of these other reviews and I don’t understand why people are saying they didn’t know they would be charged after two weeks. When I signed up, I knew the exact day I would be charged for the two week trial. My on-line coach has talked to me every day and then I got transferred to a goal specialist who has been great. I asked for grocery shopping lists and they sent them to me. The app is super easy to use and I spend 5-10 a day reading the articles and working through my day on the app. It is much easier than other reviews are saying it is. Yes, it’s expensive but it’s cheaper than being on meds for health related issues or paying for a gym membership. The only thing I wish was different is not having to pay for a meal plan. I feel like it should be included in the price, at least for a month or so.

    109 people found this review helpful
    Rated with 5 stars
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    Verified Reviewer
    Original review: Feb. 21, 2020

    I started this program in August and I was able to reach my goal of losing 30+ pounds back in January. I’ve seen other reviews talk about the monthly subscription charge and it specifically says it will charge you monthly and that you have to subscribe to use the app so I don’t understand why people are angry that they didn’t read before they signed up. Also read some reviews elsewhere saying it was difficult to navigate through the app and if you can’t do that then you shouldn’t be using any type technology because it is extremely easy to use!

    It’s more than just a food logging app, it has articles to read that helps you understand how to lose weight and helpful guides and tips on how to be successful. It motivates you to be healthier and more active. This app has changed my life and it is worth every penny I spent on the subscription! If you aren’t ready to lose weight mentally then this app won’t work for you, but if you are determined to change your life it’s the best program out there because it doesn’t even feel like you're on a diet. It was extremely easy to lose weight over time and I couldn’t believe I lost so much weight in only five months!

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    198 people found this review helpful
    Rated with 5 stars
    Verified Reviewer
    Original review: Feb. 10, 2020

    I started the program the first time in February 2019, after I weighed in at my heaviest and my energy was gone. I worked hard at it that first month. However, unexpected and tragic life circumstances took my focus away from the program. As my life calmed down, I started the program again on August 1st. I have stuck to the plan, took the advice seriously and the information was so helpful to keep me motivated and engaged. Noom gets deep into the issues and I discovered why I was struggling to have a healthy relationship with food, including limiting portions and not eating out of stress, boredom, or compulsiveness.

    The way I plan my day's meals is now mindful. The way I shop for foods is mindful. I eat 1200 calories/day and feel that is what my body needs and what feels best. I am never so full that I feel miserable or guilty. I have learned moderation and mindful planning and eating helps me stay and feel more in control. I have lost a total of 55 pounds and feel great. I know more about calories than I ever thought I would! This is a lifestyle that will continue after my Noom subscription expires. It has totally changed my relationship with food. Noom works if you commit. But you have to be ready and willing to put in the effort. Dedicate to the program and trust the program. It works!

    Read full review
    163 people found this review helpful
    Rated with 5 stars
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    Verified Reviewer
    Original review: Feb. 2, 2020

    This is a fantastic program for those that struggle with weight loss. Each week work on one goal and classes and facts given to you everyday about eating. No good food, bad food - weight loss at your own speed fantastic be slow fast or super fast. They call in tortoise hare or don’t know both because I am a tortoise. Just about to meet for 10 percent goal is fantastic. Try it. You won’t be disappointed from someone who joined ww every year. Omg. Have lost slowly 6 kilos 10 weeks. Others losing much faster.. go for it. Yes 159 they bill you but weightwatchers charges every month then you don’t have to worry. You get a group of people to inspire you, access to coach any time is fantastic in helping you make changes one by one. Really like it. Will be in for the year at least. Can’t wait Feeling better and better!

    104 people found this review helpful
    Rated with 4 stars
    Verified Reviewer
    Original review: Dec. 31, 2019

    I had read some negative reviews and was skeptical, but decided to join the free trial program. I began losing weight immediately. The nutrition information was common sense, but it is what I needed to basically be mindful of what I was eating and how much. The readings about the psychological aspects of mindfulness, making choices, and feeling good about yourself were enlightening at first, but after 5 1/2 months, have grown old. There is a supportive online community of other participants, and group and individual coaches who pop in to see how things are going.

    The green-yellow-red food ratings help to guide food choices, but may be too simplistic, as there are some red foods, like nuts, that in moderation, are nutritionally valid. Overall, I am very happy with the results. Could I do this on my own for free? Probably, but I tend to hold myself more accountable to something that I have paid for and that has a structured approach.

    Read full review
    191 people found this review helpful
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